Spreading the Wannabe Riders word

LiveStrong boothI attended the American Society of Clinical Oncologists (ASCO) Annual Meeting 2011 in Chicago, IL this past weekend. Aside from the amazing marketing presence from drug developers and research groups attempting to court those companies, this meeting is also an opportunity for researchers to hear about promising therapies in all types of cancer.

Even more exciting is the opportunity at this meeting for companies seeking to treat and perhaps cure cancers to connect with patient advocacy groups like Livestrong with the intent to spread the word about upcoming clinical trials or newly-approved treatments. I had a chance to meet with the LiveStrong folks to hear what they’ve been working on and let them know that they’re supported by WBRAC!

– Patrick Z.

 

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About Wyatt B.

The creative genius behind the team, I keep us looking dang good on the road. When not designing logos and websites and such, I wonder to myself why I ever left the flats of Minneapolis for the hills of southeastern PA. Maybe someday we'll get along.

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